Limehome

Limehome approached BRNDLB with a clear ambition: to redefine the short-term accommodation space with premium design apartments and a fully digital customer journey. Their vision was to become a household name in Europe’s travel industry while maintaining profitability, customer satisfaction, and a scalable model for landlords.

BRNDLB’s task was to craft a brand identity that resonated with Limehome’s goals, communicated its value to multiple stakeholders, and laid the foundation for international growth.

The Challenge

Limehome’s proposition was innovative but complex: blending the consistency of a hotel experience with the flexibility of digital service. They needed:

• A distinct voice to connect with business and leisure travelers.
• A visual identity reflecting premium quality and approachability.
• A visual identity reflecting premium quality and approachability.

Our Approach

1. Brand Strategy

We started with their DNA—designing a better place for people to live, travel, and work. This wasn’t about lofty ideals; it was about practical innovation: modern apartments, exceptional value, and seamless digital experiences.

2. Tone of Voice

Limehome needed to sound human—playful, adventurous, and supportive. We stripped away corporate jargon and leaned into conversational messaging. Suite dreams, cheeky calls to action, and a bold mission reinforced their unique personality.

3. Visual Identity

A clean, confident logo system anchored the brand. Primary colors like blue and green exuded trust and warmth, while secondary shades—peach and light blue—added freshness. Textures evoked natural materials, connecting the digital brand to its physical spaces. Typography paired expressive headlines with clean, legible body text for balance.

4. Scalable Branding

We designed a modular system for Limehome’s applications: everything from signage to social media. By creating clear guidelines for photography, layouts, and digital assets, Limehome could maintain consistency as it expanded.

Outcome

Today, Limehome operates as a leading innovator in the travel industry, with its branding still central to its identity. The clean aesthetic and conversational tone resonate with travelers seeking comfort, value, and convenience. Meanwhile, landlords recognize Limehome as a reliable partner, thanks to its professional yet approachable brand.

BRNDLB didn’t just help Limehome find its voice—we built a system that enabled them to scale across Europe and beyond. Their identity is more than consistent; it’s memorable. A brand designed to stay.