Pininfarina Brand Vision

To align the global organization around a shared brand vision and onboard a new round of investors, Pininfarina needed a powerful tool to communicate their ambitions, vision, and goals. The task also required showcasing the remarkable work already achieved in creating what could be the EV supercar of the decade.

BRNDLB was brought in to conceptualize, script, and execute a brand film that would inspire and unite internal stakeholders while presenting a compelling case for further investment.

The Challenge

Pininfarina faced two critical challenges:

• Internal Fragmentation: A diverse, global organization needed to rally behind a unified vision.
• Investor Readiness: They needed to secure funding by demonstrating their strategic clarity and the potential of their EV supercar.

Our Approach

1. Strategic Messaging

BRNDLB worked closely with Pininfarina’s leadership to distill their narrative into a compelling story. We focused on the bold ambition to redefine the ultra-luxury EV category, emphasizing their engineering prowess, design legacy, and forward-looking vision.

2. Scriptwriting

We crafted a script that balanced emotional resonance with factual substance. It spotlighted the groundbreaking design of their EV, the technical achievements, and the shared goals of the organization.

3. Film Production

Our production team captured Pininfarina’s essence through striking visuals of the EV prototype, behind-the-scenes work, and interviews with key leaders. The result was a visually stunning narrative tailored to inspire and inform internal stakeholders and potential investors.

Outcome

The brand film exceeded expectations on all fronts:

• Secured Additional Funding: Investors were impressed by the clarity of Pininfarina’s vision and the potential of their EV.
• Unified Internal Teams: The film resonated deeply within the organization, fostering alignment and enthusiasm.
• Strategic Next Steps: Pininfarina was positioned to confidently move forward in establishing itself as a leading ultra-luxury EV brand.

BRNDLB’s contribution went beyond creating a film. We provided Pininfarina with a narrative framework that brought clarity and alignment to a pivotal moment in their journey.